Ash and Minal Desai

Cedar Care was started in 1987 by qualified pharmacist Ash Desai. Ash had always enjoyed the ‘people’ side of running a pharmacy, and found working with elderly people especially rewarding. Ash opened his first care home in 1987.

Two years later he was joined in the business by his wife Minal, and there’s been a close-knit, team atmosphere at the heart of the organisation ever since. With Ash as Managing Director, and Minal as Operations Director, the strong partnership has ensured that the business has grown but also maintained that very important personal touch.